You didn’t start your small business in Des Moines to do marketing.
Let’s make marketing work for your small business with better marketing strategies and guidance from marketing professional.
You’ve been in business a few years, and business is good.
The new business smell has worn off, you’ve gained customers throughout Des Moines, and maybe even hired a few employees.
Even though business is good, you’re still doing all the things in your business, including marketing. And you know it’s not getting the full attention because it’s easier to put to the bottom of your business To Do list. Whether you enjoy or even feel confident in marketing or not, you didn’t start your small business to do marketing (and you’ve got plenty other balls in the air that need your attention).
You’ve probably put money into advertising on social, radio, and even direct mailers. It’s helped get a few leads and even a few new customers but repeat business isn’t great (not to mention referrals or lack thereof) and reviews are a bit lackluster.
Do any of these feel familiar:
1
You want your customers to feel like more than an invoice number and like they know you.
You need something personable but streamlined so you don’t have to constantly monitor customer communication.
2
3
You need help clarifying what your small business does best or is known for to new customers.
4
You aren’t sure of your brand voice or how to use it properly.
5
You want a business that’s profitable so that when you retire and sell it or pass it on to your family it has real value.
You know you should have some sort of plan for your marketing, but don’t know where to start.
6
Unlike advertising, which focuses mainly on getting new leads, marketing works to develop your brand recognition and build trust with your customers to grow your business. If you can take your customers from happy with your business to raving about it to their dogwalker, they’re more likely to recommend you, leave sparkling reviews, and even repeat their business.
And that’s where more value is added to your small business.
Over 80% of local business comes from referrals.
Getting new customers costs 5-10x more than keeping current customers.
Repeat customers are likely to spend up to 67% more than new.
If you feel stuck on figuring out your marketing, no matter if you want to DIY or hand it off, you need Copywriter+.
Hi! I’m Kristi with Copywriter+.
A Small Business Marketing Coach with skills in email marketing strategy and copywriting (aka writing specifically for marketing purposes).
I’m ready to help you add more value to your business with a better plan for your marketing. If you need someone to come alongside you with over a decade of knowledge and experience to
ask questions, talk ideas out, and get solid advice
figure out a way to use those customer emails to your advantage
take it off your plate knowing it’ll sound like you
I’m your girl.
Math may not be my strong suit but I know that: a strong marketing plan + stellar content + experience = business growth.
My Promise:
Help your local small business be more valuable by strengthening your customer relationships with better marketing strategies and content from request for info to end of service (and beyond).
Marketing Services I Offer
My services are offered in 3 different stages of business ownership (and truly, budget).
Still able to DIY your marketing but want to make sure you’re doing it well? Use my over decade of knowledge and experience to hire me as your Marketing Coach.
When you’re ready to step up your email game to make it work better, it’s time to get a better plan in place. I’ll help you as an Email Strategist.
Marketing isn’t everyone’s favorite task. If you’re ready to take it off your plate, done well, and still sound like you, I’ll help you as a Copywriter.
