Do your customers like or LOVE the service you provide?
Sure, you send customers emails for estimates and invoices, but any small business owned by Joe Blow can do that (and I know from hearing people on the Next Door app it doesn't always happen either).
And maybe you have a business website, but it says the same thing as a lot of the other plumbers/electricians/HVAC/small businesses in Des Moines have on their website. (No joke, I've actually seen the EXACT layout and even verbiage on different company websites!)
And maybe you have a business website, but it says the same thing as a lot of the other plumbers/electricians/HVAC/small businesses in Des Moines have on their website. (No joke, I've actually seen the EXACT layout and even verbiage on different company websites!)
How do you take customers from happy with you to RAVING about you to their dog walkers, hairdressers, mechanics, or ANYONE who mentions a need for your type of service?
A better customer experience starts with your business's website that's complemented by your automated yet customized email marketing.
Ask yourself this: Do I clearly tell customers:
Above all else, do the words on your website and in your emails sound like YOUR business and show your expertise?
Ask yourself this: Do I clearly tell customers:
- Who I am and why they should care?
- What I do and offer them in a way they can easily understand?
- What areas I serve and how I'm different from the other service guys?
- When and why they need my services?
- How to get started and what to expect?
Above all else, do the words on your website and in your emails sound like YOUR business and show your expertise?
Imagine gaining more repeat business, better quality referrals, and raving customer reviews BEFORE you have to ask or, better yet, before the service is even complete.
Imagine not CONTINUOUSLY throwing money at advertising hoping the right people see it or having to remember to keep up with all the marketing avenues you use.
Now imagine I'll set it all up, including creating and scheduling emails or website updates,
and YOU get all the say.
Imagine not CONTINUOUSLY throwing money at advertising hoping the right people see it or having to remember to keep up with all the marketing avenues you use.
Now imagine I'll set it all up, including creating and scheduling emails or website updates,
and YOU get all the say.
Introducing Copywriter+
Copywriter+ is a specialized marketing agency located in the heart of the Midwest - Des Moines, Iowa owned and run single-handedly by me, Kristi Kenyon. I give you copywriting (aka the words) to help your websites and email campaigns better connect with your customers and prospects. The “+” means I also do the research, get to know you and your business, as well as get it all in place and going for you. If you prefer to DIY your marketing, I come alongside as a Marketing Coach giving you my 10+ oyears of knowledge, continuing education, and more at your disposal. No matter which of my services you choose, you're along for the ride but can focus on other areas of your business knowing I've got the driver's seat when it comes to your digital marketing. To learn more about me, click below.
When your customers like you, they are happy with your service.
When your customers love you, they will tell EVERYONE about your business.
And referrals are the lifeblood of any great service business, amirite?
When your customers love you, they will tell EVERYONE about your business.
And referrals are the lifeblood of any great service business, amirite?
My Promise:
Help your business grow by strengthening your customer relationships through better communication from estimate to end of service and beyond.
Help your business grow by strengthening your customer relationships through better communication from estimate to end of service and beyond.
So what does Copywriter+ offer?
More than just copywriting - you'll get research, implementation, and even follow ups. There's a method to my marketing madness that's more important than the words I type out. See what I mean on the Marketing Services page.
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Website Copywriting:
It’s been said your website should be your hardest-working salesperson. Is yours? The right copy helps your website not only get found by search engines but speaks to your customers needs and your expertise to build trust. Websites aren't a "set it and forget it" piece of marketing but where all other marketing should lead! |
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Email Campaigns:
Automated personalized campaigns to start the trust from the moment they request a quote or estimate all the way to the end of the service provided and even longer to build rapport. DID YOU KNOW: email is the most personal channel for business communication for:
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Prefer to DIY your marketing but need some advice and direction? Check out my Marketing Coach Services.