Do your customers like you or LOVE you?
Sure, you send emails for estimates and invoices, but everyone does that. (or maybe you still snail-mail every invoice and use carbon copies for estimates?)
And yes, you have a website, but it says the same thing as a lot of the other plumbers/electricians/consumer service companies in Des Moines have on their website. (No joke, I've actually seen the EXACT layout and even verbiage on different company websites!)
How do you take customers from happy with you to RAVING about you to their dog walkers, hairdressers, mechanics, or ANYONE who mentions a need for your type of service?
A better customer experience starts with your website that's complemented by your email marketing.
Ask yourself this: Do I clearly tell them:
Above all else, do the words on your website and in your emails sound like YOU?
And yes, you have a website, but it says the same thing as a lot of the other plumbers/electricians/consumer service companies in Des Moines have on their website. (No joke, I've actually seen the EXACT layout and even verbiage on different company websites!)
How do you take customers from happy with you to RAVING about you to their dog walkers, hairdressers, mechanics, or ANYONE who mentions a need for your type of service?
A better customer experience starts with your website that's complemented by your email marketing.
Ask yourself this: Do I clearly tell them:
- Who I am and why they should care?
- What I do and offer them in a way they can easily understand?
- What areas I service and how I'm different from the other guys?
- When and why they need me?
- How to get started and what to expect?
Above all else, do the words on your website and in your emails sound like YOU?
Imagine gaining repeat business, referrals, and raving reviews BEFORE you have to ask or, better yet, before the service is even complete.
Imagine not CONTINUOUSLY throwing money at advertising hoping the right people see it or having to remember to keep up with all the marketing avenues you use.
Imagine I'll set it all up, including scheduling emails or website updates,
and YOU get all the say.
Imagine not CONTINUOUSLY throwing money at advertising hoping the right people see it or having to remember to keep up with all the marketing avenues you use.
Imagine I'll set it all up, including scheduling emails or website updates,
and YOU get all the say.
Introducing Copywriter+.
Copywriter+ is a specialized copywriting agency located in the heart of the Midwest - Des Moines, Iowa owned and run single-handedly by me, Kristi Kenyon. I give you copywriting (aka the words) to help your websites and email campaigns better connect with your customers and prospects. The “+” means I also do the research, get to know you and your business, as well as get it all in place and going for you. Don't worry, you're along for the ride but can focus on other areas of your business knowing I've got the driver's seat when it comes to your digital marketing. Don't know me from Eve?
So what does Copywriter+ offer?
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Website Copywriting:
It’s been said your website should be your hardest-working salesperson. Is yours? Anything you’d want your salesperson to know and explain should be there. My Essentials Package covers the main pages: Home, About Us, Services, and Contact Us. Want to go all out? Check out the other packages available, including the Big Picture Package. And, of course, the right copy helps your website get found by search engines. It’s not about filling your page with as many keywords as possible but providing relevant information. Quality over quantity! |
Email Campaigns:
From an automated Estimate Campaign or Service Campaign all the way to my Five Stars Campaign, you'll be better communicating with customers, leading more people from inquiry to invoice. To help with referrals and repeat customers, check out my Continuous Customer Care Campaign that helps you stay top of mind right when they need you. DID YOU KNOW: email is the most personal channel for business communication for:
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When your customers like you, they are happy with your service.
When your customers love you, they will tell EVERYONE about your business.
And referrals are the lifeblood of any great service business, amirite?
When your customers love you, they will tell EVERYONE about your business.
And referrals are the lifeblood of any great service business, amirite?
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My Promise:
To provide you with the most effective copy to enhance your marketing efforts and communicate with people taking them from
a fair-weather customer or audience to raving fans to increase your business.
To provide you with the most effective copy to enhance your marketing efforts and communicate with people taking them from
a fair-weather customer or audience to raving fans to increase your business.
