Hi there! I'm Kristi, behind the pen at Copywriter+.

My Story:

​I grew up surrounded and raised by blue collar workers in a farming community right here in Iowa.
I know that's where I've learned what hard work really looks like and what you can accomplish with that sort of grit. I lived in a small town raised in part by a county engineer. I've worked a lot of odd jobs since I was 9 (<< and no, that's not a typo), including:
  • janitorial worker
  • retail worker
  • food service worker
  • hotel staff
  • childcare
  • warehouse office manager
I know that consumer service businesses are the most needed and used but usually the last to be properly recognized. In most cases, they're not well-known for quality customer service or personalized marketing. I want to change that by helping these types of businesses around Des Moines go above what most people would expect and create a real trust and excitement for the amazing services they provide. So that's why I started and still have Copywriter+ in Des Moines. 

A few fun facts that helped me become a copywriter:
  • My love of words started with spelling tests in 2nd grade.
  • My first published work was a poem in 3rd grade.
  • My junior high English teacher taught me a love of words with every new vocabulary lesson. (FUN FACT: her name was also Kristi!) 
  • I loved writing papers and was an unpaid (except maybe french fries) "freelance editor" to my friends in high school. 
  • My first marketing piece was a poster for my FCCLA club.
Unlike copywriters who call themselves wordsmiths, I prefer Word Nerd.
How did I find copywriting? A career assessment test. (It also said I should be a judge. No regrets.)

I'm kind of stubborn (thanks mom) so I learned all I could about copywriting and when I found out I could really make a career out of writing, I was laser focused on it. I wanted nothing more than to be a copywriter. 

I went to Drake University where I received a Bachelors's degree in Journalism and Mass Communication. #GoBulldogs 

My Creds:

  • Graduated from Drake University with a BA in Journalism and Mass Communication, Creative Advertising Track
  • Radio industry promotions for 2 years
  • In-house marketing department of one for 2 companies over the span of almost 3 years
  • Industries worked for include (but not limited to)
    • construction companies 
    • specialty lawn care companies
    • car shipping companies
    • interior designers
    • specialty repair companies
  • Email Open Rate average of 32% with Click Thru Rate (CTR) average of 1.9%
  • Increase foot & website traffic by 25%

Awards and Accolades 

 2018 Herme's Creative Award social media campaign for a local children’s choir
2017 Clarion Award for Special Events fundraising car show 2 years running for the Alzheimer’s Association


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I can’t wait to use my love of words and writing skills to help
​your business keep growing with great marketing!