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  • About CW+
    • Behind the Pen
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    • Marketing Coach
  • Contact Copywriter+
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The Word Nerd

aka Wordie
​
(like a Foodie but with words) 

Hi there! I'm Kristi, behind the pen at Copywriter+.

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My Creds:

  • Graduated from Drake University with a BA in Journalism and Mass Communication, Creative Advertising Track
  • Radio industry promotions for 2 years
  • In-house marketing department of one for 2 companies over the span of almost 3 years
  • Industries worked for include (but not limited to)
    • construction companies 
    • specialty lawn care companies
    • car shipping companies
    • interior designers
    • specialty repair companies
  • Awards: Clarion Award for Special Events - Fundraising Event; Hermes Creative Award, Gold for Branding Building on Social Media
  • Open Rate average of 32% with CTR average of 1.5%
  • Increase foot & web traffic by 25%

My Story:

​My love of words started with spelling tests in 2nd grade.

My first published work was a poem in 3rd grade.

My junior high English teacher taught me a love of words with every new vocabulary lesson. (FUN FACT: her name was also Kristi!) #wordnerd

I loved writing papers and was a "freelance editor" to my friends in high school. #englishnerd

My first marketing piece was a poster for my FCCLA club.
Simply put, I'm an all-around Word Nerd.
How did I find copywriting? A career assessment test. (It also said I should be a judge. #noregrets.)

I'm kind of stubborn (thanks mom) so I learned all I could about copywriting and when I found out I could really make a career out of writing, I was laser focused on it. I wanted nothing more than to be a copywriter. 

I went to Drake University where I received a Bachelors's degree in Journalism and Mass Communication. #GoBulldogs 

How did I become a paid copywriter? ​

Craigslist ads. Yep, you read that right. I got 2 clients right away. I loved knowing I’d used my gift of writing and love of words to help these two business owners. 

Over the years, I've attended conferences, luncheons, and webinars to keep up-to-date and continue learning the best practices. #lifelonglearner 
​

Some of my achievements include an award for a fundraising car show 2 years running for the Alzheimer’s Association (2017 Clarion Award for Special Events) and my social media campaign for a local children’s choir (2018 Herme's Creative Award). 

As my marketing business grows, I continue to add other great writers. In fact, I love hiring college marketing students and recent grads who want to be copywriters because I want to pay it forward. 
​

I can’t wait to use my love of words and writing skills to help your business grow with great marketing!
Where do we start?
Show me your work
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CopywriterPlus, Copywriting, Des Moines, IA
​Copywriter+
Des Moines, IA
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