CopywriterPlus

  • Welcome
  • About CW+
    • Behind the Pen
    • What is a Copywriter
    • FAQs
  • Services
    • Copy Work
    • What Clients Are Saying
  • The (+)
    • Marketing Coach
  • Contact Copywriter+
  • Blog
  • Welcome
  • About CW+
    • Behind the Pen
    • What is a Copywriter
    • FAQs
  • Services
    • Copy Work
    • What Clients Are Saying
  • The (+)
    • Marketing Coach
  • Contact Copywriter+
  • Blog

What happens when a Copywriter
​has free time? A blog. 

Getting to Know You

2/14/2022

0 Comments

 
Picture
I’m fortunate enough to say I’ve never had to use a dating app - I was married long before they were developed. I have been on a few awkward dates, though. Some merely started awkwardly since we were nervous. One type of date I’ve never experienced is having the other person be a self-promoter. From what I understand, they spend most of the time talking about themselves and never give you a chance to get a word in or ask questions about you. How dull! I hope they would at least pay for the meal. 

Maybe you’ve been on that date. Hopefully you’ve never been that person on the date.
Could the same be said for your marketing content?
Here are a few examples:
  1. Your web copy is full of “we” and “I” sentences.
  2. Your newsletters look more like a supermarket mailer than a place to find information.
  3. Your emails only promote your next sale or new product/service offering.
Don’t be ashamed if you fit one of these or something along those lines. Like you would expect a friend to give you feedback after a date, here’s my friendly marketing advice: cut down talking about your product or service by at least half. 

When it comes to your website, save the “all about me” for the copy on the About Us page. This is a great place to explain your background, your passion for what you do, and the like. Consumers have been defaulted to know that page is where to find that type of information. Try to avoid using words like “we” and “us” because they focus on you. Try rewriting the copy to make it “you”. 

Blogs are to show your expertise but not be focused on you. They should address an issue or question that your customer has, give the answer with some insight as to how you solve it, and include links to other resources to build your credibility. BONUS: it’s continually adding new copy and keywords to your website, which the Big G likes. 

If you collect email addresses from customers and prospects, be clear about how their email will be used and don’t abuse it. If you’ve set the expectation of email campaigns with discounts or coupons only, make sure it’s worth their while, maybe even exclusive. If you say you’re going to send a weekly tip, do that and nothing more. Never try to sneak something in because you’ve got their attention. If you give them something they didn’t sign up for, you’ll quickly dwindle your email list and end up blocked altogether. 

Newsletters are to share information and build relationships, not sell. I include a marketing cartoon in mine, for instance, because I want to add a little humor. If your newsletter is only filled with your latest sale, newest product, and your accolades, you’ll end up in their spam folder because they’ll stop opening it or, worse, they’ll unsubscribe. Remember, they’re trusting you with their email, give them whatever you said you would deliver at the time they signed up. 

Overall, be thoughtful when it comes to the marketing content you create, whether it be a newsletter, blog, or web copy. Give them answers they’re looking for. Be relatable and insightful. Give them something they want to share and talk about (positively) with their friends! And, most importantly, build those relationships.
Need a matchmaker? Reach out and I’ll be happy to help.
0 Comments

    Thoughts from Me

    Tips, advice, and more from my experience as a copywriter, marketer, and small business owner.

    Archives

    August 2022
    July 2022
    June 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    March 2021
    December 2020
    August 2019
    May 2019
    February 2019
    September 2018
    July 2018
    May 2018
    April 2018

About CW+
​Services
Contact Us
CopywriterPlus, Copywriting, Des Moines, IA
​Copywriter+
Des Moines, IA
Proudly powered by Weebly