Social media scheduling tools are great.
You can plan a whole campaign in one day, and make adjustments when needed. It's like you never need to check the actual accounts. Then, you noticed you're losing a few followers, even though you're posts are getting shared, liked, and commented on. These few lost followers might not seem like much, but maybe you need to think about checking your notifications on the accounts.
As a one-person marketing team, I understand being pressed for time. Certain things take priority. Especially in a service industry, social media needs to start being one of them. Although I do use Hootsuite, I still make it appoint to check each channel individually. I look for comments, private messages, sharing, and even likes. It never takes long, so I check 2-3 times a day. Giving the time to say "thanks for sharing!" or replying to a comment helps continue to build on your high-quality customer service. Although I never directly work with the customers, I want to make sure that they know they can reach the company whether it's in a phone call or private message.
One pet peeve I have as a consumer, who is also a marketing professional, is when a company asks you to tag them or use a special hashtag for a promotion or campaign then does nothing with it. If you ask your followers to do something specific and they take time to do it, please acknowledge them for it! A quick like or comment could mean the difference between brand loyalty or changing their perspective of your company.
Keep the engagement going - that's what social media is for! Think of it as one more outlet for customer service, positively advancing your customers' experience with your company and building a great reputation.
Don't have time to schedule and monitor your business social media accounts? Let's chat!
You don't want to ward off quality candidates with bad or plainly outdated content.
A few years ago, I was a full-time job seeker. I had bookmarked pages like Indeed and Monster. Part of my daily ritual became checking those job boards. I painstakingly read through hundreds of job descriptions, all saying a lot of the same things. I began to loathe any job description that took me a few scrolls to get through, or that went on and on with job duties.
From my experience, I came to the conclusion that hiring professionals need to see job descriptions as part of a company's marketing. They may not be working to attract customers for sales, but they are working to attract top talent to make those sales happen. I've also done the hiring process and I know interviews are lengthy and time-consuming. Why waste time with mediocre candidates when you could attract the best fit for the job?
Here are three areas I've come up with that hiring professionals should consider when they create a job posting:
1. Don't say "We've always [said] it that way.
"Whether a position has a short life cycle or had the same person in it for the last 25 years, doesn't mean you should use the same content. Just like you're company's marketing needs to be updated, you need to keep your content fresh as well. You don't want to ward off quality candidates with bad or plainly outdated content; make sure you review before posting it. If you have a marketing person or department, have them take a look as well - after all, part of what you're doing is marketing to potential employees!
2. Short with Clarity
The one phrase that has always turned me away in a job description usually says "All other duties assigned". To me, this means a company doesn't have a clear idea of what my job is and I could get stuck with some work that I'm not completely qualified for or, frankly, don't want to do. Don't leave a job description up in the air - it's just like when a marketing piece is vague in its offer. Try to be as clear as possible so that you don't have a disgruntled employee later on.
With clarity also comes getting to the point. While details are good, going on and on can be redundant or annoying. Grab the writer from your marketing department to see if they can't write it in fewer words to say the same thing.
3. Lists - Rule of Three
This has always been my favorite rule when I write (as you can tell by this post). The Rule of Three makes content easier for the reader, and they're more likely to read it all. Wikipedia says using the Rule of Three results in content that is "inherently funnier, more satisfying, or more effective". Having 10 or more bullet points can be a bit excessive. If you can't say it in three, shoot for no more than six. Make sure you're not just repeating part of another bullet or have content that could be in the same bullet.
So get a little creative, hiring professionals. Job descriptions don't have to be mundane, especially depending on the personality of the company. Make it a team effort if you don't think you've got the creative mojo - after all, that's why you helped hire marketers!
Want help with your company's or organization's marketing? Let's chat!
Thoughts from Me
Tips, advice, and more from my experience as a copywriter and marketer.