How I use my copywriting skills best.
I've done a lot of copywriting over the past decade and these 3 areas of digital marketing I've found to be the most effective for my clients.
Website Copy
Let's be honest - if you don't have a website, your business might as well not exist.
People need a way to check you out without feeling like the sleazy car salesperson could pop out at any moment. That's the beauty of a well-crafted website. It provides:
People need a way to check you out without feeling like the sleazy car salesperson could pop out at any moment. That's the beauty of a well-crafted website. It provides:
|
When you've got the core pages set in place (Home, About Us, Services, and Contact Us) with the right copy, your website will work better than any salesperson you can hire (plus it won't call in sick or need PTO). Similar to an employee, you need to do performance reviews occasionally. Website copy isn't just "set it and forget it". Your business changes from new employees to additional locations and your website should adapt with it.
(Need web copy for other pages? Just ask!)
Having the right information on your website is the easiest way for your customers to trust what you tell them. It's important to get it right from the beginning. And if you didn't then, there's no better time than now.
(You wouldn't believe how many times I've updated my website copy, but I'm a very picky client!)
With my help, we'll tell people about your services in a way they can't say no to and really give the best representation of your company.
Branded Website Copy Bundles start at $2450
Customized bundles will vary
Interested in a Home Page Audit? Learn more.
(Need web copy for other pages? Just ask!)
Having the right information on your website is the easiest way for your customers to trust what you tell them. It's important to get it right from the beginning. And if you didn't then, there's no better time than now.
(You wouldn't believe how many times I've updated my website copy, but I'm a very picky client!)
With my help, we'll tell people about your services in a way they can't say no to and really give the best representation of your company.
Branded Website Copy Bundles start at $2450
Customized bundles will vary
Interested in a Home Page Audit? Learn more.
Email Campaigns
Just like Lazarus, email isn't dead but maybe yours has just been sleeping.
Similar to when my toddler gives me a dandelion, your customers have given you a precious gift when they give you their email address. Not only should you cherish it, but make sure they know you appreciate it. Anyone can send out a service appointment reminder, but why should you when yours can have your personal touch? With a Customer Care Email Campaign, you'll not only get your appointments set but make your customer feel like a VIP from estimates to follow-ups.
Email campaigns can also boost a sale, celebrate a big event, or simply thank them for being loyal customers.
Another great campaign to start with is a New Customer Campaign. A simple string of emails thanking them and giving great information helps them feel better about sharing that information with you. It also reminds them why they signed up and what they'll expect from your future emails.
(pairs well with Continuous Customer Emails below!)
Email Campaigns start at $1550
Customized campaigns will vary
Similar to when my toddler gives me a dandelion, your customers have given you a precious gift when they give you their email address. Not only should you cherish it, but make sure they know you appreciate it. Anyone can send out a service appointment reminder, but why should you when yours can have your personal touch? With a Customer Care Email Campaign, you'll not only get your appointments set but make your customer feel like a VIP from estimates to follow-ups.
Email campaigns can also boost a sale, celebrate a big event, or simply thank them for being loyal customers.
Another great campaign to start with is a New Customer Campaign. A simple string of emails thanking them and giving great information helps them feel better about sharing that information with you. It also reminds them why they signed up and what they'll expect from your future emails.
(pairs well with Continuous Customer Emails below!)
Email Campaigns start at $1550
Customized campaigns will vary
Continuous Customer Emails
In some ways, it's like a newsletter that's evolved. And not necessarily so rigid,
So why should you have Customer Care Emails?
If your service isn't one that's frequently needed, it helps you stay top of mind. It's a low-risk yet high-reward investment because if they signed up for it, they've already shown interest.
Even if your service is frequently needed, you build trust by increasing your business's credibility and authority when you provide your audience with valuable and useful information.
Customer Care Emails are a great way to gauge your visibility and are an easy tool for referrals. How great would it be for people to say to someone they know:
"I saw XX on (YOUR COMPANY'S) email last week that I think would be helpful to you."
Just a note - these emails are NOT for sales (save it for a specific email or sequence). Depending on what works best for your company, Customer Care Emails could be sent as frequently as every week or as little as every month.
Pricing varies depending on sending schedule and contract length.
So why should you have Customer Care Emails?
If your service isn't one that's frequently needed, it helps you stay top of mind. It's a low-risk yet high-reward investment because if they signed up for it, they've already shown interest.
Even if your service is frequently needed, you build trust by increasing your business's credibility and authority when you provide your audience with valuable and useful information.
Customer Care Emails are a great way to gauge your visibility and are an easy tool for referrals. How great would it be for people to say to someone they know:
"I saw XX on (YOUR COMPANY'S) email last week that I think would be helpful to you."
Just a note - these emails are NOT for sales (save it for a specific email or sequence). Depending on what works best for your company, Customer Care Emails could be sent as frequently as every week or as little as every month.
Pricing varies depending on sending schedule and contract length.
Prefer to DIY your marketing but would love the help from an experienced marketer? Check out The (+)
