How I use my copywriting skills best.
I've done a lot of copywriting over the past decade and these 2 areas of digital marketing I've found to be the most effective for my clients.
Website Copy
Let's be honest - if you don't have a website, your business might as well not exist.
People need a way to check you out without feeling like the sleazy car salesperson could pop out at any moment. That's the beauty of a well-crafted website. It provides:
People need a way to check you out without feeling like the sleazy car salesperson could pop out at any moment. That's the beauty of a well-crafted website. It provides:
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When you've got the essential pages set in place (Home, About Us, Services, and Contact Us) with the right wording, your website will work better than any salesperson you can hire (plus it won't call in sick or need PTO).
Having the right information on your website is the easiest way for your customers to trust what you tell them. It's important to get it right from the beginning. And if you didn't then, there's no better time than now (You wouldn't believe how many times I've updated my website copy, but I'm my pickiest client!). Beyond the initial copy, don't forget about keeping it up to date as well.
Having the right information on your website is the easiest way for your customers to trust what you tell them. It's important to get it right from the beginning. And if you didn't then, there's no better time than now (You wouldn't believe how many times I've updated my website copy, but I'm my pickiest client!). Beyond the initial copy, don't forget about keeping it up to date as well.
With better copy, we'll tell people about your services in a way they can't say no to and really give the best representation of your company.
The Essentials Package is about the main pages of your website: Home, About, Services, and Contact. If these pages don't have enough info or even exist, website visitors will jump ship. We'll add the right copy to take them from "just looking" to "give me a quote".
Pricing starts at $2200 |
If you've got the Essentials in place but want to expand your explanation of services, this is the package for you. This package allows you to add 4 subpages to give more details about the services you offer. You can also add it to the Essentials Package.
Pricing starts at $2100 Can add with Essentials |
When you have a team that keeps growing and a history you love to tell, make sure you have the space to do it. The About Us Package allows you 4 subpages including Team, Founder/Owner, History, and Careers. Can be added to the Essentials Package.
Pricing starts at $2100 Can add with Essentials |
You want them all: Essentials, Services, AND About Us Packages. You want a website so robust and full of information people feel like they know you and are ready to say "let's do this!" The Big Picture Package is what you need.
Pricing starts at $4800 |
All Website Packages include: Keyword research, backlinks, SEO research, and implementing on your current website.
Do not include any coding, graphics ,or any other design elements.
Interested in a simple Home Page Audit? Click here to learn more.
Need help keeping your website up to date? Click here to find how I can help.
Do not include any coding, graphics ,or any other design elements.
Interested in a simple Home Page Audit? Click here to learn more.
Need help keeping your website up to date? Click here to find how I can help.
Email Campaigns
Email isn't dead - maybe, like Lazarus, yours has just been sleeping.
Similar to when a toddler gives you a dandelion, if your customers give you their email, you should show it the same appreciation. Emails are a great way to gauge your visibility and are an easy tool for referrals. Anyone can send out a service appointment reminder, but why should you when yours can fit your brand and style? Even better, imagine having them automatically send so you never have to remember to send an email. How great would it be for someone to instantly say "you're EXACTLY who I need!" or to say to someone they know:
"I saw something about that on (YOUR COMPANY'S) email last week that I think would be helpful to you."
Similar to when a toddler gives you a dandelion, if your customers give you their email, you should show it the same appreciation. Emails are a great way to gauge your visibility and are an easy tool for referrals. Anyone can send out a service appointment reminder, but why should you when yours can fit your brand and style? Even better, imagine having them automatically send so you never have to remember to send an email. How great would it be for someone to instantly say "you're EXACTLY who I need!" or to say to someone they know:
"I saw something about that on (YOUR COMPANY'S) email last week that I think would be helpful to you."
Wow them from the start. The Estimate Campaign takes a mundane email to an automated campaign that builds trust in you, your team, and your service before anything has been done.
Pricing starts at $1200 |
You COULD send them a simple "here's your appointment" type email. Or you could have an automated campaign that makes them feel confident in their choice and ready for the appointment. The latter is the Service Campaign.
Pricing starts at $1800 |
When you want to combine the Estimate and Service Campaign plus TWO additional follow-up emails*, you want the Customer Care Campaign. They'll know they've made the right choice because you've taken that extra step.
Pricing starts at $2400 *month after and year later recommended |
Staying top of mind can be the hardest part, especially if you don't have a regularly scheduled service appointment. The Continuous Customer Care Campaign keeps you in the forefront and continues to build your trust and expertise with insights, updates, and helpful information.
Monthly (min.1 year): starting at $3500 Every 2 Weeks (min. 6 months): starting at $3500 Every Week (min. 4 months): starting at $5000 Prices for renewal will be discounted. The above prices are for a minimum length of contract. |
Prefer to DIY your marketing but would love the help from an experienced marketer? Check out The (+)
