More-Than-Words Marketing
Although writing is my passion, I've got a few other marketing tricks up my sleeve.
Fundraiser and Other Event Planning
I have a soft spot for non-profits, especially ones close to home. Planning and implementing the Drive Down Memory Lane charity car show for the Alzheimer's Association was amazing. We had a great crowd and raise over $3500 as a first year event! This event also won a Clarion Award with the Association of Women in Communications (AWC) for Special Events: Fundraising in 2017. Even smaller scale events take careful planning. Helping a local church put together their annual small group event and reach the community around them took weeks of planning, especially to help stay within their tight budget. Whether you need to reach your current members or communicate with people outside your organization, I would be happy to plan your open house!
Experimental, promotional, and event marketing is a great way to connect with your current customers, reconnect with old ones, and let new ones experience your product or service. Easier than a cold call, event marketing put the face of your business out there! Here's a great article from MarketingProfs explaining how event marketing helps with sales.
Grant Writing
A skill I've added since being a full-time copywriter is Grant Writing. Since I already understand budgets are tight, I decided a great way to use my writing abilities was to help my non-profit clients find the funds they need to continue telling their story. My rate is $60/hr, including research, writing, and submission.
Review Monitoring and Response
Do you know what your customers are saying about you? Many business owners and organization leaders aren't aware of a bad review until it becomes an issue. Having someone to not only keep an eye and ear out for reviews but also respond can mean the difference between gaining or losing new business. A unique service I offer is customer review monitoring and response. There are many sights that give your customers a voice; use it to your advantage to not only address issues but communicate personally with your customers.
Amateur Photography
Although stock photos make the work light, they don't always impress. Having original photos adds authenticity to your marketing and truly shows off your business. Stock photos are easily repeated, and have been penalized by Google at times. Wouldn't you rather show off your business with real life photos than have customers assume something else? High quality photos are a must for the best marketing. It's also a great way to show off your business on social media, too! Photography has always been a passionate hobby of mine, and I would love a chance to use it for your business's benefit! My rate is $40/hr and the charges will include drive time and any editing requested.
I have a soft spot for non-profits, especially ones close to home. Planning and implementing the Drive Down Memory Lane charity car show for the Alzheimer's Association was amazing. We had a great crowd and raise over $3500 as a first year event! This event also won a Clarion Award with the Association of Women in Communications (AWC) for Special Events: Fundraising in 2017. Even smaller scale events take careful planning. Helping a local church put together their annual small group event and reach the community around them took weeks of planning, especially to help stay within their tight budget. Whether you need to reach your current members or communicate with people outside your organization, I would be happy to plan your open house!
Experimental, promotional, and event marketing is a great way to connect with your current customers, reconnect with old ones, and let new ones experience your product or service. Easier than a cold call, event marketing put the face of your business out there! Here's a great article from MarketingProfs explaining how event marketing helps with sales.
Grant Writing
A skill I've added since being a full-time copywriter is Grant Writing. Since I already understand budgets are tight, I decided a great way to use my writing abilities was to help my non-profit clients find the funds they need to continue telling their story. My rate is $60/hr, including research, writing, and submission.
Review Monitoring and Response
Do you know what your customers are saying about you? Many business owners and organization leaders aren't aware of a bad review until it becomes an issue. Having someone to not only keep an eye and ear out for reviews but also respond can mean the difference between gaining or losing new business. A unique service I offer is customer review monitoring and response. There are many sights that give your customers a voice; use it to your advantage to not only address issues but communicate personally with your customers.
Amateur Photography
Although stock photos make the work light, they don't always impress. Having original photos adds authenticity to your marketing and truly shows off your business. Stock photos are easily repeated, and have been penalized by Google at times. Wouldn't you rather show off your business with real life photos than have customers assume something else? High quality photos are a must for the best marketing. It's also a great way to show off your business on social media, too! Photography has always been a passionate hobby of mine, and I would love a chance to use it for your business's benefit! My rate is $40/hr and the charges will include drive time and any editing requested.
Whether you need help with an event, a push with some promotion, a little photography, or to make sure your business name isn't tarnished due to one bad review, I can help.
Even if you're currently doing your own in-house marketing, sometimes it's good to get a professional opinion. I offer Marketing Consultation Services to small businesses and non-profits who may not have the budget for a large agency. No marketing should be treated as a "set it and forget it" project. It should always be monitored and updated as your business grows and changes. Having an outsider's point of view can help find anything that may be confusing in your content or simply out-of-date. I'll make sure your marketing looks and sounds consistent and if not, give you a quote for what it will take to do so. Get in touch with me and let's see how I can help.
