Copywriter [kop-ee-rahy-ter]:
someone hired to write copy or content for marketing purposes.
According to Merriam-Webster, the word "copywriter" was first used in 1911.
Many people confuse "copywriting" with "copyright" or "copying" but they aren't even close to the same thing.
Many people confuse "copywriting" with "copyright" or "copying" but they aren't even close to the same thing.
We don't just copy words from one place to another. Real copywriters are much more creative than that. And besides, that's plagiarism.
CopyRIGHT has to do with "the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (such as a literary, musical, or artistic work)" (again, Merriam-Webster).
Copywriting on the distant other hand is about marketing. Some of us copywriters like to describe it as a form of storytelling. We help build relationships, pique interest, and inform of a benefit of a product or service.
Copywriting is a profession that often gets overlooked.
The skill and creativity that goes into a piece of marketing usually starts with the copy (aka words or text). Sometimes it's the whole project, sometimes just a little, but the words are always important.
Great marketing starts with a great story. Copywriter+ would love to tell yours.
Copywriting is a profession that often gets overlooked.
The skill and creativity that goes into a piece of marketing usually starts with the copy (aka words or text). Sometimes it's the whole project, sometimes just a little, but the words are always important.
Great marketing starts with a great story. Copywriter+ would love to tell yours.
