Email Strategies
More value starts with building trust and showing what you know.
Email isn’t dead.
Maybe, like Lazarus, your business’s emails have probably been sleeping.
91% of Americans use email with 99% checking their email every day and 58% of those checking first thing in the morning (PorchGroupMedia.com).
Emails are more than an easy way to send an invoice or estimate but tools for getting great reviews, easily asking for referrals, and staying top of mind with current customers in the Des Moines metro. Anyone can send out a service appointment reminder, but why not use the opportunity to build customers’ trust with helpful insight? Even better, imagine having them automatically send so you never have to remember to send an email. How great would it be for someone to instantly say "you're EXACTLY who I need!" or to say to someone they know:
"I saw something about that on (YOUR COMPANY'S) email I got - let me send it to you."
And just because it’s automated doesn’t mean it can’t be personalized. Sales Manago showed that personalized automatic email campaigns can result in 500% higher conversions. With marketing automation, you can increase sales leads by 50% and decrease cost per lead by 33% (Marketo). What would your business look like with those sales increases?
Marketing automation can reduce administrative overhead to a 3.4% savings on average.
Email generates on average $36 for every $1 spent, an ROI of 3600%.
“Looks great! I’ve been getting compliments on the emails, BTW! I have someone interested in the course they saw in the last email!”
-Julia, Julia Mae Photography
You’re probably saying, “I already use the email templates provided in my job scheduling program.”
Templates are a great starting point but can sound cold and, I can almost guarantee, nothing like you’d write an email.
Whether you’re using Jobber, House Call Pro, KickServ, or Workiz, don’t let their templates stand in your way of happier, or better yet, RAVING customers.
Maybe you’re saying, “I don’t even use the email system in my job scheduling program.”
You’re missing out on an amazing tool for customer service and not getting the full value of the program.
I’m happy to help you get started using the email campaign portion of your program and add more value your home services business (and having customers’ appreciation, too).
From the first point of contact asking for a quote to a follow-up after the services are complete, you can have an email campaign for each step of your customer’s journey.
Wow them from the start by sending more than basic estimate and quote emails.
Build your authority with personalized appointment setters and service reminders.
Get more referrals and raving reviews within your invoice and service follow-ups.
Want to stay top-of-mind for next time? You can have an email campaign that sends out tips, advice, and more on a continual basis. These are typically called newsletters but it’s not like your Sunday morning paper. Never salesy, always personalized and informative. Show what you know and help your Des Moines customers feel like they could almost do it themselves.
Pricing for service email campaigns start at $1500
Pricing for top-of-mind email campaigns starts at $3900
Want a combo of both? Prices start at $6000
Welcome (Estimate or Quote) emails generate an average of 320% more revenue than other promotional emails.
The conversion rate for welcome (estimate or quote) emails are .94% compared to .10% for a typical email.
Don’t have a way to send bulk emails or schedule them for that matter?
I’ll help you get set up on a user-friendly email service provider platform to make it streamline. Let me know when you request a quote!