Copywriting

It’s not just words, but creating marketing that sounds like you.

Writing for Marketing is nothing like English class.

A good majority of the rules you learned about writing get thrown out the window.

  • You have to sound natural while making sure you have keywords for webpages.

  • You have to be a storyteller to have readable emails.

  • You have to understand your brand voice (which brings your personality to life).

No matter how good of an English student you may have been, marketing is a whole new ball game.

If writing isn’t your strong suit (or typing for that matter) or you don’t have the time and energy to learn what it takes to write great content for marketing, it’s worth the investment in a marketing copywriter.

Brand Voice-Matching Process

The biggest hesitation of business owners having someone else writing their marketing content is wondering “will it sound like me?” Before my fingers start furiously typing your content, I figure out your language using a proven process to make every word sound like you wrote it.

Not sure what your brand voice is? I’ll work with you to find the right tone that fits your business style. I’ll help the people of Des Moines know they’ve made the right choice in your business to help make every “yes” a little easier.

“Kristi did a great job writing website copy for me. It was exactly what I needed and she completed it on schedule.”

-Kevin at ReMax Precision

Create new content or jazz up the old

Don’t fall into the trap of “if it’s not broke, don’t fix it.” Everything needs a tune-up every now and again to keep it at it’s best.

Your copy is no different.

Nothing in marketing is forever, so don’t let bad copy keep you from new customers (or even lose current ones!)

And if you’re ready to create something new, I can help you there, too. Email campaigns, print materials, even start-from-scratch web content - sign me up.

Better Copy = Happier Customers

Sounds cliche but think about it:

New customers who better understand what you do, why they need you, and what makes you the right fit means a shorter process of building trust. Customers who feel like they’ve gotten to know you before they hire you mean they can be happier with their decision.

When you partner with Copywriter+ you get more than just words. You can trust that research has been done for the right keywords for better searchability, appropriate hyperlinks (also known as backlinks) to legitimate sources, and layout the content in a way that’s appealing and represents your brand proudly.

Email Campaigns

Your emails should be something people look forward to, not roll their eyes at and delete (or worse, mark you as SPAM).

Website Content

When it comes to your website, people want a way to check out your business without wondering if a sleazy car salesperson could pop out at any moment.

Your website should provide:

  • information they’re looking for to solve their problem

  • what you do, who you are, and what makes you the best choice

  • proof that other people trust you in Des Moines (aka Reviews & Testimonials)

Print Materials

Have you ever gotten a postcard or brochure and thought “Wow, they filled every square inch if this thing” or “so, what is this for?”

Don’t let your business get those reactions.

If you’re looking to create:

  • Brochure

  • Postcard campaign

  • Fliers

Curious if your home page passes the first impression test? Get a Home Page Audit.

According to Google Research, users form an opinion about a website in .05 seconds.

What’s the first impression customers have of your website? If you’re curious how well your home page is doing, get a Home Page Audit that includes:

  • testing any links

  • making sure it’s grabbing attention

  • seeing how it comes up in search engines

PLUS 12 other key points. You'll receive a full report with comments and action steps to keep, pass along, or whatever you choose.

Only $225.

Previous website client? Join the Quarterly Refresh Club.

Don’t let your website look like a frumpy salesperson with a flip phone. Keep it up-to-date!

Each quarter, I'll send a simple questionnaire that helps me add any new information. While you’re filling that out, I’ll take a good hard look at each page of your website. I’ll look for:

  • Grammar, spelling, and punctuation errors

  • Check all links and buttons for accuracy

  • Evaluate the brand voice and make sure it still sounds like you

You’ll get a report of what I find, suggestions I have, and be able to approve copywriting changes before anything goes live.

Only $1400 per year.